Where Sport Meets Culture.
AXIS Sports is a sports strategy and marketing consultancy agency built for the digital era. We help brands, teams, startups, and organisations navigate the intersection of sport, culture, and technology, turning ideas into strategies, and strategies into action.
In a world where sport increasingly overlaps with fashion, entertainment, lifestyle, and digital culture, staying relevant requires more than visibility. It requires understanding audiences, anticipating trends, and creating meaningful connections. That's where we come in.
From brand and digital strategy to marketing, activations, and content, we help organisations build stronger brands, engage modern fans, and unlock new opportunities for growth. With expertise in women's sports, Gen Z and Gen Alpha audiences, and emerging trends shaping the industry, AXIS helps organisations stay ahead of the conversation rather than react to it.
We speak fluent sport and internet, bridging boardrooms and social feeds to help sports brands become cultural brands.
Meet the Founder
Colleen Tomlinson is originally from Toronto and now based in France, the founder of AXIS Sports combines strategic thinking, creative insight, and an international perspective to help organisations navigate the evolving sports landscape. She speaks over seven languages, she has worked with leading organisations including Paris Saint-Germain, DAZN, Above Sports, SZN ONE, We Are Sisko, MIND3D, All In For Sport, and a range of sports technology and innovation businesses.
A winner of the 2024 SportsPro Hackathon, she is passionate about helping brands stay relevant in an increasingly digital and culture-driven world. Her expertise sits at the intersection of sport, fashion, entertainment, lifestyle, and digital strategy, helping organisations connect with modern audiences in authentic and meaningful ways. With a particular focus on women, Gen Z, and emerging Gen Alpha audiences, she is driven by the belief that the future of sport belongs to brands that understand culture, embrace change, and build genuine connections with their communities.