Stay Relevant, Stay Ahead: Welcome to AXIS Sports Consulting
In today’s rapidly evolving sports landscape, it’s no longer enough to just excel on the field. Athletes, clubs, and sports-driven brands are competing in a global arena where identity, narrative, and digital presence are just as critical as performance. Fans demand more than wins, they want stories, connection, and culture. Brands need to resonate with communities, reflect purpose, and thrive in a digital-first world.
This is where AXIS Sports Consulting comes in.
At AXIS, we are the creative axis between sport, branding, strategy, and the digital world. We specialise in building purpose-led narratives and digital identities for athletes, clubs, and sports-driven brands. Our work goes beyond logos and campaigns; we create strategies that elevate talent, engage communities, and place our clients at the center of culture and conversation.
Why AXIS is Needed Today?
The sports industry is more than just games and competitions. Today:
Fans are everywhere, and so is attention: Social media and digital platforms have created a 24/7 global audience. Brands and athletes need a strong digital identity to stand out.
Purpose drives engagement: Modern audiences care about values, stories, and authenticity. Those who connect on purpose and culture thrive.
Relevance is everything: In a world where trends shift overnight and attention spans are short, being relevant is no longer optional. Brands and athletes must stay ahead of cultural shifts, digital trends, and audience expectations or risk being left behind.
Sports culture is evolving fast: From esports to women’s sports, to sustainability and inclusion initiatives, the landscape is constantly shifting. Brands need expert guidance to stay relevant and resonate with audiences.
AXIS exists to ensure our clients stay relevant in a fast-moving, digitally-driven sports world. We help them not just participate in the conversation but lead it, ensuring their voice, identity, and story matter today and tomorrow.
What Makes AXIS Different?
So why work with AXIS? Because we don’t just offer strategy; we offer strategic creativity with a global perspective. Here’s what sets us apart:
Integrated expertise: We blend branding, creative storytelling, and digital strategy to create holistic solutions.
Cultural insight: From grassroots to global stages, we understand the nuances of sport and the communities that surround it.
Relevance-focused approach: Every strategy we create is designed to keep our clients at the forefront of culture and conversation.
Athlete-centered approach: Whether a professional athlete, a sports-driven brand, or a club, we tailor strategies that align with your values and amplify your story.
Innovation and trend-forward thinking: We don’t follow trends, we set them, ensuring our clients remain ahead of the curve.
AXIS PLAYBOOK: Where Sport Culture Lives
Beyond our consulting work, we’re passionate about sport culture in all its forms. That’s why we created AXIS PLAYBOOK, your go-to hub for insights, trends, and commentary on everything happening in sport today. Find us on Instagram and TikTok @axisplaybook, or sign up for the newsletter on our website, you won’t want to miss it.
About Our Founder: Colleen Tomlinson
From Toronto, Canada, and now based in France, Colleen Tomlinson, the founder of AXIS Sports Consulting, brings a global perspective to sport branding and strategy. Speaking over five languages, Colleen has collaborated with renowned organisations such as Paris Saint-Germain, SZN ONE, All In For Sport, and developed case studies for brands like Salomon, Paris La Défense and other brands.
A winner of the 2024 SportsPro Hackathon, Colleen is driven by a passion for sport, culture, and the growth of women’s sports. Her vision is clear: open doors for women to thrive in the industry while shaping the future of sport in a digital, connected world.
AXIS Sports Consulting isn’t just a consultancy, it’s the axis where sport, creativity, strategy, and culture intersect. In today’s fast-moving sports world, relevance is key, and AXIS ensures our clients are not just visible, but influential, purposeful, and unforgettable.